1.Message Response Rate

The response rate to customer messages is a vital metric for becoming an Etsy Best Seller. It's calculated by dividing the initial messages you've responded to within 24 hours by the total number of messages received during the review period. To achieve Etsy Best Seller status, this rate should exceed 95% to meet Etsy's Star Seller standards.

Pro Tips for Bestsellers: Responding to messages promptly, using mobile applications for real-time responses, and employing features like Auto-Reply can help maintain a high response rate.

2.On-time Shipping & Tracking

Etsy evaluates this section by measuring the percentage of orders shipped on time for Etsy Best Sellers. On-time shipping means delivering orders within the processing times stated in your listings. Specific value thresholds for orders requiring tracking or an Etsy-purchased shipping label apply.

Pro Tips for Bestsellers: Double-check processing times, consider offering "Free Shipping" by incorporating shipping costs into product prices, and remember that delays due to carriers or postal services are not considered.

3.5-Star Ratings

This metric gauges the percentage of 5-star ratings you've received as an Etsy Best Seller, dividing the number of 5-star reviews by the total number of reviews. Etsy looks at the proportion of 5-star ratings, not the overall review average. To qualify as an Etsy Best Seller, your 5-star rating rate must exceed 95%.

Pro Tips for Bestsellers: Engage with buyers to address any issues, encourage customers to update lower ratings, and focus on creating top-quality products and customer experiences.

4.Minimum Order Level for Etsy Best Sellers

To qualify for the Etsy Best Seller program, you need to have successfully completed a minimum of 10 orders within the review period. This requirement serves as a baseline to ensure that your shop is actively engaging with customers and making consistent sales While this might seem like a straightforward benchmark, it's essential to remember that the Etsy marketplace is highly competitive.
Pro Tips for Bestsellers: For newcomers aiming to become Etsy Best Sellers, enhancing your conversion rate can help you meet this requirement.

5.Minimum Sales Volume Level

To qualify as an Etsy Best Seller, your shop's sales volume is assessed within the most recent review period. It's important to note that this evaluation excludes shipping and taxes, focusing solely on the revenue generated by your products. Meeting the minimum sales volume requirement is crucial for achieving Etsy Best Seller status.

Pro Tips for Bestsellers: Consider offering "Free Shipping" by factoring in shipping costs into your product prices, attracting more shoppers and achieving the minimum sales volume level more quickly.