Alura Review 2026: Truth About This Etsy Research Tool

If you’re an Etsy seller looking to optimize your shop and boost sales, you’ve probably come across various tools promising to make research easier. In this Alura Review 2026, we take a deep dive into what Alura really offers, its key features, pricing, pros and cons, and whether it’s truly worth your investment. Whether you’re a beginner or an experienced seller, this honest review will help you decide if Alura is the right Etsy research tool for you.

What is Alura?

Alura is a versatile tool designed specifically for Etsy sellers, combining keyword research, product research, competitor analysis, and listing and ads optimization in one platform. It helps sellers discover new product ideas, simplifies market analysis, and streamlines store management. By using Alura, Etsy sellers can save time, make data-driven decisions, and improve the overall efficiency of running their shops.

Alura Key Features

Alura’s main features focus on Etsy products, keywords, and shops, while also offering optimization and marketing tools, as well as a Chrome extension.

Keyword Research

Analyze a keyword’s search volume, competition, conversion rate, and overall keyword score. It also shows search volume trends over time and related keywords. Beyond keyword data, it displays listings and shops associated with that keyword.

The Alura keyword tool also offers AI-powered keyword suggestions, simply enter a keyword to get recommendations.

In addition, Alura provides Keyword Search Rankings. By entering a keyword and a shop name, you can check the search ranking of related listings from that shop.

Another very convenient feature is Trending Keywords, which highlights recently popular keywords or those with rapidly increasing search volume, helping sellers uncover new opportunities.

Product Research

The Alura product research tool provides a detailed analysis report for each listing. In addition to basic sales data, it analyzes conversion rate, review rate, profit margin, listing quality score, and bestseller rank. It also evaluates the performance of the tags used in the listing and highlights areas where the listing can be optimized.

At the same time, it also supports custom filtering of top-selling products based on criteria such as sales, category, and price.

Shop Researchch

Shop Research focuses on helping sellers gain a clear understanding of their competitors’ performance. It analyzes key metrics such as sales, revenue, conversion rates, and historical performance trends. The tool also provides an overall shop rating and the average listing quality score.

In addition, it generates a summary of customer reviews, allowing you to identify strengths and areas for improvement based on feedback from competing shops. Beyond performance data, Shop Research displays the shop’s About section, including communication methods and store policies, giving you a more complete view of how competitors operate their Etsy stores.

Operation Tools

Alura offers a Customer Followups feature that allows you to send personalized follow-up messages to customers after they make a purchase or leave a review.

In addition, Alura provides AI-powered templates for listings, shop pages, customer support, and marketing, helping you save time while boosting your Etsy shop’s performance.

Listing Optimization

You can connect your shop to Alura, which allows the tool to evaluate your listings and provide a listing quality score along with optimization suggestions. After completing the improvements, you can publish the updates to Etsy with one click, no need to log in to the Etsy dashboard again

Financial Analysis

Financial Analysis helps you get a complete picture of your shop’s financial health at a glance. This feature analyzes your net profit and overall financial performance, allowing you to monitor and review shop expenses in detail. It also tracks customer loyalty and repeat purchases, giving you deeper insight into long-term revenue growth. In addition, Financial Analysis supports consolidating data from multiple shops, making it easier to manage and compare performance across all your stores in one place.

Marketing Tool

If you have a Pinterest account, you can connect it to Alura. Alura will automatically create Pins from your Etsy listings using smart automation and scheduling.

Alura also offers an Etsy ads analysis tool. Based on your selected ad strategy and optimization rules, it analyzes your current running ads and tells you which ads should be turned off and which ones deserve increased investment.

Chrome Extension

By clicking the Alura icon on an Etsy page, you can instantly access detailed listing information, including keyword search volume and related listings.

On the Etsy page, click the Alura icon to view the sales information for a product. It also allows you to easily get the sales volume of your searched keywords and related listing recommendations.

How much does Alura cost?

Alura offers a free plan along with three paid plans.

Basic plan:

Monthly payment: $11.99/mo

Annual payment: $7.99/mo

Growth plan:

Monthly payment: $29.99/mo

Annual payment: $14.99/mo

Professional plan:

Monthly payment: $69.99/mo

Annual payment: $29.99/mo

Alura Pros & Cons

Alura is already a comprehensive and powerful Etsy research tool, but it still has some areas that could be improved.

Pros

• Comprehensive features, with each function developed in depth.
• Offers many marketing and AI tools in addition to market analysis tools.
• Free plan available for small sellers.
• Provides sharp market insights, saving sellers time.

Cons

• Data loading is slow.
• The extension cannot display sales information directly on the search results page; a second click is required.
• Limited support for keywords in the extension.
• Too many features, requiring users to spend time learning how to use them.

Is Alura Right for You?

Alura is suitable for the following types of sellers:

• Sellers who want to make data-driven decisions.
• Established sellers with more than 40 listings.
• Sellers looking to scale their business.
• Sellers who find financial analysis challenging.

Alura may not be the best tool for the following types of sellers:

• Sellers with a tight budget.
• Sellers with only a handful of listings.
• Sellers looking for an extremely effective Etsy plugin.

Alura Alternatives

The main alternatives to Alura are EHunt, Erank, and Everbee.

EHunt: EHunt is one of the best alternatives to Alura. It offers very similar features to Alura, including product research, keyword analysis, shop analysis, listing optimization, and a Chrome extension. While Alura can analyze Etsy on-site ads, EHunt provides ad analysis for off-site ads. In addition, EHunt offers product charts, shop charts, and ad charts. EHunt is also slightly more affordable than Alura and offers a $1 trial plan.

Erank: Erank is also an Etsy research tool similar to Alura. Its main features focus on keyword research, competitor analysis, and listing optimization. However, Erank does not cover product research or ad analysis.。

Everbee: Everbee also offers product analytics, shop analyzer, and keyword research, but it lacks ad analysis, listing optimization, and marketing tools. Additionally, Everbee’s data analysis is not as in-depth as Alura and EHunt, and its pricing is relatively high.

💡Pro tips: Alura vs EHunt

FAQs

Does Alura actually work?

Yes, Alura does actually work. It provides raliable data and actionable insights for Etsy sellers, helping with keyword research, product ideas, shop analysis, and optimization. Many users find it useful for improving listing performance and making data‑driven decisions, but it does not guarantee your success on Etsy.

Is Alura better than Erank?

Yes, compared to Erank, Alura offers a more comprehensive set of features. It provides sellers with a wider range of Etsy data metrics, such as conversion rates, and listing quality scores, which helps reduce risks and make more informed, data-driven decisions. Overall, Alura gives sellers deeper insights and greater control over their Etsy business.

Is Alura free?

Alura offers a free version, but to access its premium features, you need to subscribe to a paid plan.

How Does Alura Know The Number Of Sales On Etsy

Alura estimates the number of sales on Etsy by analyzing publicly available data from Etsy listings, such as the number of reviews, listing age, and historical sales trends. It uses this information along with proprietary algorithms to provide an approximate sales count for each product, helping sellers gauge market performance and demand.

Final Verdict: Is Alura Worth It?

Overall, this Alura Review shows that Alura is worth it. If you run an Etsy shop professionally or aim for monthly sales in the four- or five-figure range, Alura can be a very useful tool. It helps you discover potential niche products, identify high‑search‑volume, low‑competition keywords, optimize your listings, and manage tasks like financial analysis, social media, and email marketing.

However, compared to its website, Alura’s browser extension is not as powerful and has room for improvement. Therefore, for sellers who need all of Alura’s features along with a more convenient extension, EHunt is also an excellent choice.