13 Etsy Keyword Tools in 2025 (Free and Paid)

Using the right Etsy keyword tool can make your shop's success. This article reveals the best free and paid tools to boost your search rankings, drive more traffic, and increase sales. Whether you're a new seller or growing your store, these proven solutions will help you dominate Etsy searches.

Best Paid Etsy Keyword Research Tools

While free Etsy keyword research tools can help, paid tools offer far more powerful features. With more advanced analytics, and more accurate search volume data, these premium solutions give sellers a real competitive edge. Here are the 13 best paid tools worth investing in for serious Etsy sellers.

1. EHunt

EHunt is one of the most excellent Etsy keyword tools I have used. It has a strong keyword database that helps sellers find high-traffic, low-competition keywords to boost listing visibility. A free version is available, though it comes with limited search times.

Keyword Related Features

• Keyword Database: Display data on 10M+ keywords, with filters for views, competition, sales, and more to help you find the right keywords.
• Keyword Analysis: Track trends in competition, views, favorites, sales, and reviews. Also identify long-tail keywords, analyze related Google data, relevant categories and products.
• Batch Keyword Analysis: Allow you to compare up to 100 keywords at once.
• Similar Keyword Tool: Help you discover popular related search terms with detailed data insights.
• Keyword Tracking: Monitor real-time changes in keyword performance.

Pricing

Pay monthly:

$3.99-59.99/month

Pay annually:

$3.99-100+/month

Pros

• Powerful product database
• Real-time data tracking
• Free version to meet your basic needs

Cons

• The Pro and Team plans have powerful features, but they are a bit expensive for new sellers. It only offers a paid version.

2. Sale Samurai

Sale Samurai is an all-in-one tool for massive Etsy SEO growth. It also provides keyword research.

Keyword Related Features

• Etsy Search Volume Tool: Provide Etsy keyword search volume, CPC, Competition data.

Pricing

Pay monthly: $9.99
Pay annually: $99.99

Pros

• Enable sellers to find keywords, optimize listings, and maintain up-to-date information.
• Get low-competition keywords that Etsy sellers are looking for.

Cons

• Not user-friendly
• No free version

3.Roketfy

Roketfy is an AI-powered Etsy research tool that provides smart keyword suggestions, competitor analysis, and sales trend data to optimize your listings for maximum visibility.

Keyword Related Features

• Keyword Analyzer: Analyze the most searched keywords in recent days, average searches, competition, Google and Etsy search trends, visibility and price Range.
• Keyword Ideas: Get keyword suggestions for the listing.

Pricing

Pay Monthly: $29.99/49.99 a month
Pay Annually: $6.99/39.99 a month

Pros

• A free plan with limited search times.
• Help sellers make data-driven decisions by researching the products and keywords.

Cons

• The data loading time is relatively slow.

4. Marmalead

Marmalead is one of the best Etsy keyword tools that can help grow your sales with keywords from actual shoppers. It only offers a paid version.

Keyword Related Features

• Keyword Research & Optimization: Provide comprehensive Etsy keyword analysis, including keyword suggestions, similar searches, real search volume, seasonal trend tracking, and keyword comparison.

Pricing

$19 paid monthly
$53 paid quarterly
$190 paid annually
$300 paid ONCE

Pros

• Provide highly comprehensive and practical keyword research.

Cons

• No free version
• Not ideal for POD sellers

5. Koalanda

Koalanda offers an Etsy keyword tool that helps sellers find the right keyword. It provides a free plan with only 3 searches.

Keyword Related Features

• Keyword tool: Analyze competition, relevant keywords.
• Trending Keywords
• Keyword Comparison

Pricing

Pay Monthly: $11.99 a month
Pay Quarterly: $9.99 a month
Pay Yearly: $5.99 a month

Pros

• Discover keyword trends across all categories.

Cons

• Very few free searches

6. Alura

Alura is another popular Etsy seller tool that empowers you to launch, manage, and grow a successful Etsy shop. It offers free plan and paid plan.

Keyword Related Features

• Keyword Research: Analyze keyword search volume, competition level, conversion rate, score rating, and top-performing listings.

Pricing

Pay monthly: $29.99/69.99 a month
Pay annually: $9.99/29.99 a month

Pros

• Free version to meet your basic needs

Cons

• Unable to compare keywords

7. Erank

ERank is an AI-powered Etsy keyword tool designed to optimize website content, analyze keywords, and track ranking performance to enhance search engine visibility. It offers both free and paid versions.

Keyword Related Features

• Keyword Tool: Used for keyword research on Etsy and ten other top eCommerce platforms.
• Batch Keyword Tool: Allow you to find estimated search volume and trends on Etsy and Google for up to 20 keywords at a time.
• Keyword Comparison: Compare up to four keywords using data collected from Etsy and Google to understand competition, search volume, clicks, click-through rate, and more.
• Ranking Checker: Track the position of your listings in Etsy search results without personalization or ads.

Pricing

Pay monthly: $5.99/29.99 a month
Pay annually: $5.50/22.50 a month

Pros

• Let sellers view trending keywords on Etsy, Amazon, and eBay.

Cons

• The batch keyword tool can analyze up to 20 keywords at a time.

8. EverBee

EverBee is an Etsy product research tool. It provides analysis on products, shops,and keywords.

Keywords Related Features

• Keyword Research: Views, competition, ratings

Pricing

• Pay Monthly: $29.99/$99 a month
• Pay Annually: $19.99/$69 a month

Pros

• Reliable insights into keywords and trends.

Cons

• For experienced sellers, Everbee's keyword research is not in-depth enough.

9. Keyword Tool Dominator

Keyword Tool Dominator is a multi-platform keyword research tool, designed for platforms like Amazon, eBay, YouTube, and more. Sellers can use it to analyze Etsy keywords and optimize their listings.

Keywords Related Features

• Etsy Keyword Tool: Analyze the autocomplete position, difficulty, popularity, and rating of keywords.
• Keyword Density Checker: Identify the keyword density and optimizes content for search engines.

Pricing

Pay Monthly: $8/18/28
Pay Quarterly: $18/28/28
Pay Annually：$38/58/78
Pay for Lifetime Access: $98/128/144

Pros

• Easily spot hot keywords on Etsy.
• Highlight target keywords in a text and help to improve your ranking and position.

Cons

• Not user-friendly for beginners

10. Insight Factory

Insight Factory is an Etsy keyword tool that helps sellers increase sales by finding Etsy trends, getting keywords customers are searching for, and researching the competition.

Keywords Related Features

• Etsy Keyword Tool: Reveal Etsy keywords competition and sales signal.

Pricing

Pay Monthly: $19.99/36.89
Pay Annually: $16.6/24.15

Pros

• Generate tags, titles and descriptions depending on the best seller’s items on the first page of Etsy search results to rank higher.

Cons

• No free version
• Monthly payment plan is very expensive

11. Toolsy

Toolsy is a tool that helps you find what's selling well on Etsy, so you can launch better, sell more, and capture more of the market.

Keywords Related Features

• Keyword Search: Find the keywords that your potential customers are entering in the Etsy search bar.

Pricing

Pay Monthly: $5.99

Pros

• Offer filter options to find the keywords used by top-performing listings.

Cons

• The customer support team is unfriendly.

Best Free Etsy Keyword Research Tools

If your budget is limited or your needs are basic, you can try the following two free methods for keyword research.

Etsy Search Bar

A simple and effective free way to discover keywords is by using Etsy’s search bar autocomplete. When you start typing a word, Etsy displays a dropdown with commonly searched phrases, reflecting actual buyer behavior.

Google Trends

Google Trends is a free and powerful keyword tool that helps you understand keyword seasonality, regional demand, and market momentum. It’s especially useful when combined with platforms like Etsy to guide product research, content planning, and SEO optimization.

Pros and Cons of Free Tools

Pros

• Totally free
• Meet the basic needs of keywords research

Cons

• Free tools provide limited features that cannot be analyzed in depth, which is not a good choice for serious sellers.

How to Choose the Right Keyword for Your Etsy Shop

Choosing the right keywords is essential for improving your Etsy shop’s visibility and attracting potential buyers. Here are some suggestions:

• Balancing search volume and competition: Every seller wants to find keywords with high search volume and low competition, but this is challenging. You can choose high search volume, high competition keywords to attract a broader audience, or opt for long-tail, low-competition keywords to target more precise customers.
• Relevance is key: Choosing high volume keywords that are unrelated to your product may increase your listing views, but the conversion rate will likely be very low.
• Use local and seasonal keywords: Using local and seasonal keywords can help you target buyers who are looking for products or services that are relevant to their location or occasion.

How I do Etsy Keyword Research with EHunt

When I do Etsy keyword research, I rely on EHunt for its comprehensive features. The Keyword Database allows me to explore over 10 million keywords, filtering by views, competition, and sales to find the most relevant ones for my products.

The Keyword Analysis tool tracks trends in competition, views, favorites, sales, and reviews, helping me spot long-tail keywords and analyze related Google data. This helps me understand the full scope of my niche.

Batch Keyword Analysis helps me compare up to 100 keywords at once, saving time. I also use the Similar Keyword Tool to discover related popular search terms with detailed data insights, enhancing my keyword strategy.

Lastly, the Keyword Tracking ensures that I stay updated on real-time keyword performance, so I can make data-driven adjustments to my listings.

With EHunt, Etsy keyword research has become more efficient and targeted.

FAQs

What is the Best Etsy Keyword Tool?

Many tools aid Etsy keyword research, but Ehunt stands out due to its comprehensive features.

How to Beat the Etsy Algorithm?

To beat the Etsy algorithm, focus on optimizing your listings with relevant keywords, high-quality photos, and detailed descriptions. Keep your shop active by regularly updating listings and adding new products. Provide excellent customer service to get positive reviews, and use effective marketing strategies to drive traffic to your shop.

How Do I Find Competitors' Keywords on Etsy?

To discover competitors' keywords on Etsy, begin by reviewing their listings and noting the recurring terms in their titles, descriptions, and tags. You can also use tools like Ehunt, which provides features to analyze competitors' shops, revealing the keywords they focus on and how their listings rank in search results.

How Do I Find Good Long-tail Keywords on Etsy?

The best way to find long-tail keywords is by using a good keyword tool, like Ehunt. When you search a keyword in Ehunt, it will tell you whether it is a long-tail keyword.

How Often Should I Update My Keywords?

You should update your keywords regularly, ideally every 1-2 months, or whenever there are significant changes in trends or competition. Monitor your listings' performance and adjust keywords based on seasonality, new trends, and product changes to maintain visibility and relevance.

Conclusion

Choosing an appropriate Etsy keyword tool can significantly impact your shop's success. Whether you opt for free tools or premium options, it's essential to find one that suits your needs. EHunt stands out as a powerful and affordable solution, offering comprehensive keyword research and tracking, helping you optimize your listings and boost sales effectively.