Top 8 Etsy SEO Tools in 2025 to Boost Visibility(Free&Paid)

Did you know that Etsy shops with optimized SEO get up to 3x more views than those without? That's where Etsy SEO tools come in, helping you uncover high-traffic keywords, analyze competitors, and fine-tune your listings for maximum visibility. After testing dozens of tools, we've narrowed it down to the 8 best Etsy SEO tools in 2025 that deliver real results. Ready to transform your shop's performance? Keep reading!

4 Best Etsy SEO Tools with Advanced Features (Paid)

For Etsy sellers who ready to take their shop to the next level, investing in premium SEO tools can be a game-changer. While free options offer basic functionality, these paid solutions provide deep analytics, competitor insights, and AI-powered optimizations that free tools simply can't match.
After extensive testing, we've identified the 4 best paid Etsy SEO tools that produce real data.

EHunt

EHunt is the Etsy SEO tool I use the most. Its advanced keyword research tool helps uncover high-demand, low-competition phrases to boost listings' visibility. It has the world’s largest product database and is super affordable. It offers a free version that provides basic features, but the paid version has more powerful features.

Key Features

• Product Database: Dive into the world's largest Etsy product database to uncover bestsellers, analyze trending categories, and compare top-performing listings. Discover hidden opportunities by exploring previously delisted high-potential items, giving you a competitive edge in niche markets.
• Keyword Analysis: Find high-converting, low-competition keywords with deep insights into views, favorites, and scores. Identify long-tail keywords, and help you craft listings that rank higher and attract more buyers.
• Shop Database: Spy on competitors like a pro! Analyze sales data, revenue trends, and top-performing shops over a selected time period. Stay ahead of market shifts by tracking competitor strategies and adapting your store for maximum growth.
• Listing Optimization: Boost conversions with AI-powered listing optimization. Suggest the best titles, tags, and descriptions while offering one-click background removal for product photos to save you time and enhance visual appeal.
• Tracking: Monitor real-time changes in data for the products, shops, and keywords you care about.
• Tool Kit: Etsy fee calculator, tag extractor, similar keywords tool…

Pricing

Pay monthly:

$3.99-59.99/month

Pay annually:

$3.99-100+/month

Pros

• Powerful product database
• Real-time data tracking
• First month at a lower price
• Free version to meet your basic needs

Cons

• Unable to conduct social media trend analysis

Erank

Erank is an AI-powered Etsy SEO tool designed to optimize website content, analyze keywords, and track ranking performance to enhance search engine visibility. It offers both free and paid versions.

Key Features

• Keyword Research: Offer keyword analysis across multiple platforms, including search volume, trends, competition data, and purchase intent evaluation. It supports multi-keyword comparison and rank tracking.
• Competitor Research: Provide comprehensive competitor data analysis, including tracking daily estimated sales, in-depth analysis of competitor listings, to help users optimize shop operations with precision.
• Listing Optimization: Deliver full-spectrum listing support, including smart analysis of listing performance and health, AI-generated titles/tags/descriptions, multi-listing comparisons, and inactive listing management.
• Shop Insights: Analyze which keywords drive traffic to your Etsy shop and which ones get users to click on your listings.
• Additional Tools: Include extras like profit calculators and a monthly roundup of Etsy's most popular search terms.

Pricing

Pay monthly:

$5.99-29.99/month

Pay annually:

$5.50-22.50/month

Pros

• Support keyword research across both Etsy and Google platforms, helping you understand real buyer intent, optimize visibility with precision, and boost traffic effectively.
• Provide tailor-made analytical reports customized for your shop.
• Free version to meet your basic needs.

Cons

• Unable to conduct social media trend analysis.

Marmalead

Marmalead is one of the best Etsy SEO tools that can help grow your sales with keywords from actual shoppers. It only offers a paid version.

Key Features

• Keyword Research & Optimization: Provide comprehensive Etsy keyword analysis, including keyword suggestions, similar searches, real search volume, seasonal trend tracking, and keyword comparison.
• Market Analysis & Pricing: Analyze price ranges of similar products to offer data-driven pricing suggestions. It also evaluates your listings across multiple dimensions such as titles, tags, and descriptions.
• AI-Powered Optimization Tools: Combine AI-driven features to generate personalized product description suggestions and automatically create FAQ sections.
• Social Media Trends: Check out what's trending on social media and ride the wave on Etsy before it even hits the market.

Pricing

$19 paid monthly

$53 paid quarterly

$190 paid annually

$300 paid ONCE

Pros

• Provide highly comprehensive and practical keyword research.
• Connect multiple shops for all you Etsy Moguls.

Cons

• Only offer paid version.
• Lack an Etsy extension.

Alura

Alura is another popular Etsy SEO tool that empowers you to launch, manage, and grow a successful Etsy shop. It offers free plan and paid plan.

Key Features

• Keyword Research: Analyze keyword search volume, competition level, conversion rate, score rating, and top-performing listings.
• Shop Research: Analyze Etsy shop key data, including best-selling products, pricing strategies, and more.
• Listing Optimization: Provide listing improvement suggestions and performance scores.
• Analytics: Offer detailed financial reports, such as income, expenses, and profit analysis, along with a built-in profit calculator.
• Email Marketing: Drive sales to Etsy shops with an email marketing solution and automated social media posts.

Pricing

Pay monthly:

$29.99-69.99/month

Pay annually:

$9.99-29.99/month

Pros

• Help with various parts of running an Etsy shop.
• Provide detailed financial reports for your shop.
• Free version to meet your basic needs.

Cons

• Unable to conduct social media trend analysis.
• Unable to compare keywords.

4 Free Etsy SEO Tools (Completely Free)

Not ready to invest in paid tools just yet? No worries—there are still plenty of powerful, completely free Etsy SEO tools that can help you optimize your shop, and stay competitive.

Whether you're a new seller testing the waters or just looking for budget-friendly options, these free tools offer solid features without costing a dime. Let's dive into four of the best ones you can start using today.

Etsy Search Bar

One simple yet effective free method to find keywords is using the Etsy search bar's autocomplete feature. As you begin typing a word, Etsy automatically shows a dropdown list of related, commonly searched phrases based on real buyer behavior.

By experimenting with different seed keywords and observing what Etsy suggests, you can uncover keyword ideas that are both relevant and buyer-driven.

Google Search

Google Autocomplete Suggestions: Type a core keyword (e.g., "mystery box doll") into the Google search bar and observe the dropdown suggestions (e.g., "labubu mystery box doll," " haunted doll mystery box"). These are commonly searched terms by real users.

Related Searches: At the bottom of the Google search results page, you'll find "Related searches", which are semantically related expanded keywords that can be useful for content optimization.

Google Trends

Google Trends is a free and powerful tool that helps you understand keyword seasonality, regional demand, and market momentum. It's especially useful when combined with platforms like Etsy to guide product research, content planning, and SEO optimization.

Pinterest Trends

Pinterest is a visual discovery platform where users explore and save ideas for everything from DIY projects to fashion, home decor, and product inspiration.

After signing up for a Pinterest account, you can upgrade to a free business account, which gives you access to Pinterest Trends.

It displays a trend curve showing the keyword's popularity over time on Pinterest, helping you determine whether it's rising, stable, or declining. It also suggests related trending keywords, which can help you expand your content direction or refine your product niche.

How to Choose a Right Etsy SEO Tool

We've just covered a variety of powerful Etsy SEO tools—both free and paid. When choosing the right Etsy SEO tool for your needs, consider the following aspects:

Features

Think carefully about what features you really need. Some tools can help you automatically optimize your listings, some can help you find the right keywords, others can track your competitors, and some can perform financial analysis for you. Choose the right tool based on your specific needs.

Pricing

If you're a beginner or a small shop owner with a limited budget, you can choose from four completely free tools or use the free versions of three paid tools.

If your shop is already on the right track and you're looking for more advanced features, then paid tools are good options.

Ratings

You can check user reviews for each tool on various social media platforms (e.g., r/etsy). You can also look at the ratings in Producthunt, Cnet, etc., to determine whether the tool is right for you.

Tips for Using Etsy SEO Tools

Here are concise, actionable tips for using Etsy SEO tools effectively:

Prioritize High-Impact Features
Focus first on keyword research (search volume + competition) and listing health checks (missing tags/titles).
Leverage Competitor Data
Spy on top-ranking listings' tags/titles via tools like Ehunt and reverse-engineer their SEO strategy.
Regularly Update Your Listing
When you use an Etsy SEO tool like Ehunt, it will provide you with optimization suggestions for your listings. Remember to keep your listings updated accordingly.
Avoid Overpaying
When your shop hasn't received many orders yet, avoid adding too much cost. You can start with free tools or use the monthly plans of paid tools. Once your business grows and you need more advanced features, then consider using Etsy SEO tools on a long-term basis.

FAQs

Do You Need An Etsy SEO Tool?

Yes, you do—especially if you want to grow faster on Etsy.
An Etsy SEO tool helps you get found by more buyers, refine your listings with the right keywords, and make smarter business decisions based on real data.

Which is the Best Etsy SEO Tool?

Esty SEO tools above all provide strong features, it is very difficult to say which one is the best. But you can choose the most suitable one based on features, pricing and ratings. If you need a tool that handles both keyword research and product research , Ehunt is your ideal choice. If you need a tool to analyze your shop's financial performance, Alura is an excellent choice. If you're on a tight budget, Google Trends or Pinterest Trends is a viable option.

How Do You Do SEO on Etsy?

Here 8 tips for you :

1.Use strong keywords
2.Optimize your titles
3.Fill all 13 tags
4.Use relevant attributes & categories
5.Write detailed descriptions
6.Update regularly
7.Use high-quality photos
8.Track & adjust

If you want to dive deeper into this question, you can read the Etsy Seller manual — The Ultimate Guide to Etsy Search.

Can My Etsy Shop Do Well without These SEO Tools?

Yes, your Etsy shop can do well without SEO tools, but using them gives you a serious edge.

Without tools, you'll need to rely on manual research through Etsy's search bar, guesswork, and limited shop stats. It's possible, but it takes more time, and you might miss out on high-performing keywords or trending products.

SEO tools like ERank, EHunt, or Marmalead offer keyword data, competitor insights, and listing optimization suggestions — all in one place. They save you hours of trial-and-error, help you spot what's working in your niche, and give you clear direction for growth.

How Often Should I Update My SEO?

You should check the rank everyday and update your Etsy SEO once a month at least, or whenever:

• Your product's ranking has dropped
• Trends or seasons shift
• You add new products or target new niches
• You notice top-performing competitors doing something different

Regular updates keep your shop aligned with current buyer behavior and Etsy's algorithm. Small tweaks can lead to big results!

Is EHunt Worth It for Etsy Keywords Research?

Yes, EHunt is worth it for Etsy keyword research.

It offers real search data, low-competition keyword suggestions, and tracks Etsy trends in real time. With its large product database and built-in tools for listing analysis, it helps you save time and grow your shop faster with data-driven decisions.

Conclusion

Choosing the right Etsy SEO tool can make a significant difference in your shop's growth whether you're just getting started or scaling an established store.

In this blog, we've covered a mix of free and paid tools, each offering robust features to help you optimize listings, find the right keywords, track competitors, and ultimately increase visibility.

Over the past years, I've used all of the tools mentioned above. Currently, the one I use most frequently is EHunt, and I also pair it with Google Trends and Google Search.

Start small if you're on a budget, and upgrade as your shop grows and your needs become more complex. With the proper Etsy SEO tool and consistent effort, you'll be well on your way to standing out in Etsy's crowded marketplace.